Cannabis & CBD consumers are ideal audiences for mainstream marketers
Cannabis and CBD consumers are one of the most progressive audiences – 65 million market movers with a real passion for brands, trying new things, sharing discoveries, and most of all, living the best life possible.
Supercharge targeting in mainstream categories
Activate 2nd party cannabis and CBD purchase data ethically sourced from leading endemic companies.
Vertical Audiences looking for what’s next
Connect with highly engaged, first-movers in Adult Beverage, CPG, Entertainment, Pharma, QSR, Retail and Travel.
Lifestyle Audiences with fast moving lives
Discover new consumers passionate about entertaining, fitness, food, gaming, music, outdoors, sports, wellness, holidays, sustainability and technology.
Partner Audiences more likely to take action
Engage progressive health seekers with Fyllo Infused Fluent Audiences, leading edge media consumers with Fyllo Infused Comscore Audiences and location-based customers with Fyllo Infused PlaceIQ Audiences.
Fyllo Infused Vertical Audiences
Fyllo Infused Lifestyle Audiences
Fyllo Infused Partner Audiences
Explore hundreds of Fyllo Infused Audience segments
Download the playbook
Widely available for activation
Fyllo audiences are available for activation across the industry’s leading DSPs, DMPs, SSPs, Advanced TV and Social platforms. Including but not limited to:
Proven results
Vertical
Adult Beverage
Challenge
A large domestic beer brand was launching a new beverage in select markets and needed to reach an early-adopter audience with a high propensity to engage with advertising and try new products.
Results
Campaign engagement exceeded the brand’s benchmarks and outperformed its lookalike audiences by 40%.
Lift in engagement
Brand benchmarks
Vertical
QSR
Challenge
A leading fast-casual restaurant chain catering to sports fans needed to identify new customers that fit their existing audience profile and shared distinct attributes known to drive growth and ROAS.
Results
Activating Fyllo Infused QSR Audiences, the brand achieved peak ROAS of $11 within one month.
Peak ROAS