Fyllo data advantage

The Fyllo Data Marketplace aggregates previously inaccessible data cultivated from leading cannabis companies including delivery services, loyalty programs, e-commerce platforms, POS and CRM platforms, creating the largest collection of second-party cannabis and CBD audiences.

  • Access millions of consumer profiles across hundreds of traditional categories
  • Sourced from offline, PII-based cannabis and CBD transaction data 
  • 100% privacy and CCPA compliant

Cannabis Derived Audiences

Fyllo enables access to two unique cannabis-derived audiences: endemic audiences (cannabis and CBD purchasers) and “Infused” audiences (demographic, lifestyle, interest, and brand purchaser audiences enriched with cannabis and CBD transaction data).

Discover new customers

Target known THC, CBD and hemp customers at every stage of the purchase funnel.

Enrich legacysegmentation

Infuse segments with endemic data to build new connections or deepen existing ones.

Use cases

Compliant by design

Software and solutions built around the industry’s leading regulatory database

First and only cannabis-endemic technology company to partner with LiveRamp

Member of the IAB’s Cannabis Working Group and co-author its first cannabis whitepaper

Privacy leadership

Platform built with consumer privacy at forefront

Contracts require data providers give notice and collect needed consent

Rigorous data partner vetting and evaluation process

Partnered with the leading Data Management Platforms

Soon to be integrated in your DSP of choice