Ideal audiences for mainstream marketers
Today’s cannabis and CBD consumers are influential first-movers who share a progressive mindset and a propensity to buy that make them the ideal audience for marketers in everyday consumer categories.
Made for performance and scale
Unique Attributes
Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.
Future Proof
100% offline 2nd party purchase data ethically sourced from leading endemic companies.
Massive Scale
$11B+ transaction volume across more than 2,000 U.S. retailers.
Privacy-Safe
Privacy focused (LDA, CCPA, GDPR) with SOC 2 certification.
Powerful applications
Supercharge campaigns with syndicated or custom audiences more likely to move the needle in everyday consumer categories.
Product Launch
31% more likely to be the first to try new products or services.
Conquest
28% more likely to switch brands for the sake of variety.
Online Sales
19% more likely to say they tend to make impulse purchases.
DTC
46% more likely to connect with brands through social media.
Lifestyle
Fitness, food, gaming, music, wellness, technology and more.
Vertical
Adult Beverage, CPG, Pharma, QSR, Retail and more.
Available everywhere
Activate audiences across leading DSPs, DMPs, SSPs, Advanced TV and social, or contact us to learn which segments best support your business goals.
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Discover new audiences
Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories like Adult Beverage, CPG, Entertainment, Pharma, QSR and Retail among many others.
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