Fyllo Infused Fitness Audiences | Fyllo™

LIFESTYLE AUDIENCES

Fitness

When it comes to fitness, 73% of cannabis consumers participate in sports activities, making them the ideal audience when you need to reach the enthusiasts who will deliver campaign results.

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46M

Follow a regular exercise routine

14M

Health club members

28M

Wear a fitness tracker

7M

Work out at a club 2x a week

8M

Yoga participants

26%

More likely to be spin-cyclists

27%

More likely to be crossfit lovers

14%

More likely to have purchased exercise equipment in last 12 months

Sample Segments
Health

Healthy Eaters
Active Lifestyle
Diet and Weight Loss
Women’s Health & Fitness

Exercise

Gym / Fitness Centers
Strength Training
Weightlifting
Boxing
Running
Swimming

Gear & Clothing

Cycling
Hiking
Swimwear
Yoga & Pilates

Recovery & Hydration

Gatorade
Bottled Water
Supplement & Vitamins

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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