Fyllo Infused Outdoor Audiences | Fyllo™

LIFESTYLE AUDIENCES

Outdoor

There are 36M progressive outdoor enthusiasts getting outside for backpacking, climbing, mountain & road biking, triathlons, snowboarding, surfing and obstacle racing who can take your campaign results to the next level.

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36M

Multi-sport athletes

29M

Outdoor sports participants

37M

Athletic apparel buyers

29%

More likely to be surfers

44%

More likely to be snowboarders

38%

More likely to be rock climbers

33%

More likely to have bought a new sleeping bag

25%

More likely to go hiking weekly

Sample Segments
Activities

Camping
Canoe & Kayak
Fishing
Rock Climbing
Snowboarding
Surfing

Destinations

Mountain & Ski Resorts
National Parks
Road Trips
Summer Travel

Gear

Backpacking
Boots & Shoes
Climbing
Cycling
Hiking
Swimwear

Passions

Earth Day
Eco-friendly
Wildlife

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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