36M
Multi-sport athletes
29M
Outdoor sports participants
37M
Athletic apparel buyers
29%
More likely to be surfers
44%
More likely to be snowboarders
38%
More likely to be rock climbers
33%
More likely to have bought a new sleeping bag
25%
More likely to go hiking weekly
Camping
Canoe & Kayak
Fishing
Rock Climbing
Snowboarding
Surfing
Mountain & Ski Resorts
National Parks
Road Trips
Summer Travel
Backpacking
Boots & Shoes
Climbing
Cycling
Hiking
Swimwear
Earth Day
Eco-friendly
Wildlife
Reach today’s most progressive audiences
Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.
Made for performance and scale
Unique Attributes
Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.
Future Proof
100% offline 2nd party purchase data ethically sourced from leading endemic companies.
Massive Scale
225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated
Privacy-Safe
Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.