48M
Sports participants
40M
Watch sports on TV
15M
Buy athletic wear
6M
Attend live sporting events
17%
More likely to be MLS match attendees
37%
More likely to spend $300+ on team apparel
24%
More likely to participate in fantasy sports league (2x/week)
19%
More likely to be NBA superfans
FIFA World Cup
March Madness
Masters Tournament
Olympic Sports
Super Bowl
US Open (Tennis)
Sports and Fitness
Strength Training
Weightlifting
Weight Loss
Yoga & Meditation
Fitness & Nutrition
Gatorade
Sports Equipment
Baseball
Football
Golf
Martial Arts
Racket Sports
Soccer
Reach today’s most progressive audiences
Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.
Made for performance and scale
Unique Attributes
Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.
Future Proof
100% offline 2nd party purchase data ethically sourced from leading endemic companies.
Massive Scale
225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated
Privacy-Safe
Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.