Fyllo Infused Comscore Audiences | Fyllo™

PARTNER AUDIENCES

Comscore

Fyllo Infused Comscore Audiences combine our cannabis and CBD endemic purchase data with Comscore’s demographic and behavioral audience segments for a unique view of progressive consumers.

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44M

Believe life should be as much fun as possible

23M

Post reviews and ratings

22M

First to try new products

11M

Always checking the app store to see what’s new

34%

More likely to use social media to talk about shows

22%

More likely to change brands for sake of novelty and variety

20%

More likely to make impulses purchases

19%

More likely to see a movie opening weekend

Sample Segments
Personas & Demos

Cord Cutters
eSports Fans
Gen Z
Golf Fans
Heavy TV Viewers
Young Moms

TV Ad Exposure

Advil
Bud Light
Clorox
Macys
Pepsi
Popeyes
Walgreens

Streamers

Amazon Watchers
Game Console Users
Hulu Watchers
Netflix Watchers
SVOD Watchers
YouTube Watchers

TV Network & Genre

ABC
CNN
HBO
Lifetime
News
SyFy

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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