Fyllo Infused Adult Beverage Audiences | Fyllo™

VERTICAL AUDIENCES

Adult Beverage

Improve your campaign performance by reaching 43M progressive adult beverage consumers to increase engagement and crush KPIs.

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43M

Adult beverage connoisseurs

32M

Willing to pay more for a quality bottle of wine

34M

White or brown spirit drinkers

52%

More likely to spend $100+ a month on beer

25%

More likely to consume alcohol at a bar / club

16%

More likely to be pre-mixed cocktail drinkers

16%

More likely to tailgate

11%

More likely to drink imported wines

Sample Segments
Innovation

Beer
Hard Seltzer
Mixed Drinks
Spirits
Wine

Celebration

Cinco De Mayo
Mardi Gras
Super Bowl
Holidays
New Years Eve

Influence

Influencers
Party Planners
Trendsetters

Location

Casual Dining
Fine Dining
C-Store

Proven results

500%

Lift in engagement

4x

Brand benchmarks

CHALLENGE

A large domestic beer brand was launching a new beverage in select markets and needed to reach an early-adopter audience with a high propensity to engage with advertising and try new products.

RESULTS

Campaign engagement exceeded the brand’s benchmarks and outperformed its lookalike audiences by 40%.

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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