Adult beverage connoisseurs
Willing to pay more for a quality bottle of wine
White or brown spirit drinkers
More likely to spend $100+ a month on beer
More likely to consume alcohol at a bar / club
More likely to be pre-mixed cocktail drinkers
More likely to tailgate
More likely to drink imported wines
Cinco De Mayo
New Years Eve
Lift in engagement
A large domestic beer brand was launching a new beverage in select markets and needed to reach an early-adopter audience with a high propensity to engage with advertising and try new products.
Campaign engagement exceeded the brand’s benchmarks and outperformed its lookalike audiences by 40%.
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