Fyllo Infused Beauty Audiences | Fyllo™

VERTICAL AUDIENCES

Beauty

Improve your campaign performance by reaching 24M facial care enthusiasts, who also happen to be cannabis and CBD consumers, to increase engagement and leave your old benchmarks in the past.

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24M

Facial care enthusiasts

21M

Lip care lovers

17M

Beauty collectors

44%

More likely to be Birch Box subscribers

37%

More likely to shop at Sephora

33%

More likely to have had a pro makeover

24%

More likely to be natural and organic beauty product users

22%

More likely to go for a facial

Sample Segments
Interests

Health & Beauty
Green Living
Active Lifestyle
Vegan

Categories

Beauty & Cosmetic
Fragrance
Makeup
Skincare

Past Purchase

Cosmetics
Hair care
Hair color
Hand & Body lotion

Location

Frequent to beauty supply
Frequent to Ulta Beauty
Frequent to Sephora

Proven Results

100%

Over brand CTR benchmark

23%

Over brand VCR benchmark

CHALLENGE

Reach women who love self-care and beauty through a front-of-store campaign.

RESULTS

After a 4-week campaign, our custom audience generated viewability 9% > benchmark on display, 24% > benchmark on video, 100% > benchmark CTR on display and 23% > benchmark VCR.

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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