Fyllo Infused CPG Audiences | Fyllo™

VERTICAL AUDIENCES

CPG

Improve your campaign performance and increase engagement by unlocking 29M progressive loyalty card members.

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39M

Frequent snackers

36M

Enjoy wandering around a store looking for new, interesting products

29M

Spend $150+ a week on groceries

29M

Loyalty card members

25M

Eat meals on the run

17M

Experiment with new hair-care and styling products

19%

More likely to make impulse purchases

14%

More likely to be food influencers

Sample Segments
Food and Household

Beverages
Coffee
Diet Products
Frozen Foods
Grocery Shoppers
Soda, Water & Juice

Brand Intent

Clorox
Coca Cola
General Mills
Tyson
Unilever

Lifestyle

Cooking & Recipes
Healthy Eaters

Selfcare

Beauty & Cosmetics
Hair & Skincare
Luxury Cosmetics
Natural Supplements

Proven results

$8.20

ROAS

92.48%

VCR

CHALLENGE

After acquisition by BlueTriton Brands from Nestle in 2021, the management team needed to ensure the Poland Spring brand maintained market share in a key DMA while also reinforcing its brand messaging.

RESULTS

ROAS metrics were strong throughout the campaign. Each subsequent week of data resulted in improvement, culminating in ROAS of $23.70 in the last week and overall ROAS of $8.20 with $2M+ in sales and 33M+ impressions.

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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