39M
Frequent snackers
36M
Enjoy wandering around a store looking for new, interesting products
29M
Spend $150+ a week on groceries
29M
Loyalty card members
25M
Eat meals on the run
17M
Experiment with new hair-care and styling products
19%
More likely to make impulse purchases
14%
More likely to be food influencers
Beverages
Coffee
Diet Products
Frozen Foods
Grocery Shoppers
Soda, Water & Juice
Clorox
Coca Cola
General Mills
Tyson
Unilever
Cooking & Recipes
Healthy Eaters
Beauty & Cosmetics
Hair & Skincare
Luxury Cosmetics
Natural Supplements
Proven results
$8.20
ROAS
92.48%
VCR
CHALLENGE
After acquisition by BlueTriton Brands from Nestle in 2021, the management team needed to ensure the Poland Spring brand maintained market share in a key DMA while also reinforcing its brand messaging.
RESULTS
ROAS metrics were strong throughout the campaign. Each subsequent week of data resulted in improvement, culminating in ROAS of $23.70 in the last week and overall ROAS of $8.20 with $2M+ in sales and 33M+ impressions.
Reach today’s most progressive audiences
Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.
Made for performance and scale
Unique Attributes
Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.
Future Proof
100% offline 2nd party purchase data ethically sourced from leading endemic companies.
Massive Scale
225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated
Privacy-Safe
Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.