Fyllo Infused Entertainment Audiences | Fyllo™

VERTICAL AUDIENCES

Entertainment

Unlocking 50M progressive streaming subscribers can be your ticket to improving campaign performance and engagement.

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50M

Streaming subscribers

35M

“Save up” episodes for binge watching

27M

Subscribe to streaming services for original programming

34%

More likely to use social media to talk about shows

33%

More likely to watch shows on the go

19%

More likely to see movies opening weekend

16%

More likely to listen to Spotify

11%

More likely to be heavy (10+ month) podcast listeners

Sample Segments
Cord Cutters

Digital-first
Mobile Movies
Premium Subscribers
Streaming TV

Gaming

Console Games
Handheld Games
Online Games
Video Game Enthusiasts

News and Opinions

Books & Magazines
Documentary
News
Podcasts

Sports

Major Leagues
NCAA
Olympics
Sporting Events

Proven results

98%

Over VCR benchmark

CHALLENGE

Reach like-minded audiences and drive viewership with tailored ads promoting holiday content binge-watching.

RESULTS

After 3M impressions, achieved 98% VCR on CTV compared to benchmark of 97%.

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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