Fyllo Infused Grocery Audiences | Fyllo™

VERTICAL AUDIENCES

Grocery

In a world where it’s difficult to stand out, reaching the 45M cannabis and CBD consumers who enjoy cooking and getting creative in the kitchen means your campaigns can crush KPIs.

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50M

Use food to bring their family together

45M

Enjoy getting creative in the kitchen

29M

Supermarket rewards members

29M

Spend $150+ a week on groceries

19M

Buy sustainable products

17M

Cook for fun

26%

More likely to buy meal kits online

26%

More likely to buy groceries online

Sample Segments
Brand Fans

Doritos
DiGiorno
Gatorade
Mountain Dew
Ben & Jerry’s

Needs & Affinities

Organic
Diet Restrictions
Weight Loss
Nutrition Conscious
Holiday Bakers
Vegan & Vegetarian

Categories

Sparkling Water
Breakfast/Cereal
Home Supplies
Frozen Pizza

Shoppers

Grocery Shoppers
Online Shoppers
Discount Shoppers
Cooking & Recipes
Pharmacy

Proven results

27%

More efficient

12%

Higher DPM

CHALLENGE

An iconic breakfast brand looking to drive sales prioritized efficient CPMs while measuring in-flight attribution and DPM (dollars/sales per 1K impressions).

RESULTS

DPM of 112, meaning Fyllo audiences drove 12% higher sales per 1,000 impressions than other segments.

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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