Drive thru eaters
Feel eating at a QSR is fun
Eat meals on the run
Heavy QSR visitors (9+/month)
More likely to be Wingstop diners
More likely to get home delivery
More likely to be Starbucks patrons
Food Delivery Apps
Diet & Weight Loss
Vegan & Vegetarian
Coffee & Cafe
An iconic coffee and donut brand needed to grow incremental store traffic by targeting QSR enthusiasts and converting competitive customers on an ongoing basis.
Active Lifestyle QSR Lovers generated a cost-per-incremental visit (CPIV) 24% better than benchmark. The custom Competitive conquesting target developed for them resulted in $0.76 CPIV, 77% better than benchmark.
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