Fyllo Infused QSR Audiences | Fyllo™

VERTICAL AUDIENCES

QSR

Crush KPIs with better engagement and let 59M QSR enthusiasts drive your campaign success.

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59M

QSR enthusiasts

39M

Drive thru eaters

30M

Feel eating at a QSR is fun

25M

Eat meals on the run

25M

Heavy QSR visitors (9+/month)

28%

More likely to be Wingstop diners

22%

More likely to get home delivery

16%

More likely to be Starbucks patrons

Sample Segments
Eating Style

Coffee Lovers
C-Store
Snackers
Food Delivery Apps
Order-in

Healthy Eaters

Diet & Weight Loss
Nutrition Conscious
Organic
Vegan & Vegetarian

Brand Intent

Dominos
McDonalds
Wingstop
Subway
Starbucks

Cuisine

American
Asian
Coffee & Cafe
Italian
Mexican

Proven results

$0.76

CPIV

77%

Over benchmark

CHALLENGE

An iconic coffee and donut brand needed to grow incremental store traffic by targeting QSR enthusiasts and converting competitive customers on an ongoing basis.

RESULTS

Active Lifestyle QSR Lovers generated a cost-per-incremental visit (CPIV) 24% better than benchmark. The custom Competitive conquesting target developed for them resulted in $0.76 CPIV, 77% better than benchmark.

Reach today’s most progressive audiences

Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.

Made for performance and scale
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Unique Attributes

Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.

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Future Proof

100% offline 2nd party purchase data ethically sourced from leading endemic companies.

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Massive Scale

225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated

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Privacy-Safe

Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.

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