59M
QSR enthusiasts
39M
Drive thru eaters
30M
Feel eating at a QSR is fun
25M
Eat meals on the run
25M
Heavy QSR visitors (9+/month)
28%
More likely to be Wingstop diners
22%
More likely to get home delivery
16%
More likely to be Starbucks patrons
Coffee Lovers
C-Store
Snackers
Food Delivery Apps
Order-in
Diet & Weight Loss
Nutrition Conscious
Organic
Vegan & Vegetarian
Dominos
McDonalds
Wingstop
Subway
Starbucks
American
Asian
Coffee & Cafe
Italian
Mexican
Proven results
$0.76
CPIV
77%
Over benchmark
CHALLENGE
An iconic coffee and donut brand needed to grow incremental store traffic by targeting QSR enthusiasts and converting competitive customers on an ongoing basis.
RESULTS
Active Lifestyle QSR Lovers generated a cost-per-incremental visit (CPIV) 24% better than benchmark. The custom Competitive conquesting target developed for them resulted in $0.76 CPIV, 77% better than benchmark.
Reach today’s most progressive audiences
Download the Fyllo Audience Playbook to understand their unique, high-value attributes and discover more than 1,000 segments across everyday consumer categories.
Made for performance and scale
Unique Attributes
Proprietary dataset creates access to first-movers with a progressive mindset marketers need now.
Future Proof
100% offline 2nd party purchase data ethically sourced from leading endemic companies.
Massive Scale
225M+ purchases processed $11B+ transaction volume 2K+ retailers integrated
Privacy-Safe
Fully compliant with LDA, CCPA and HIPAA. SOC 2 certified.