Unlock the power of long-tail media
Expose more relevant media your target audience loves, creating a portfolio of high value touchpoints that speak directly to their interests, lifestyles and passions - far beyond what conventional publications can offer and at more efficient rates.
It starts by seeing what others can’t
Hypertail PMP™ combines contextual targeting and Natural Language Processing to identify affinities across webpages, uncovering unique long-tail media opportunities that produce premium results.
Discover overlooked and underserved audiences
Reach the consumers you couldn’t find before - and those you never knew existed - by meeting them on the websites they find most relevant.
Increase efficiency without sacrificing results
Eliminate wasted ad spend and redundant campaign efforts with AI that delivers higher engagement at a lower CPM.
Powerful applications
Hypertail PMP™ can improve performance and efficiency for any programmatic campaign, but is particularly well-suited for promoting niche products or services where consumers are less likely to be engaging with mainstream publications.