ALCHEMY

Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.

Heather Malenshek, SVP & Chief Marketing Officer, Land O'Lakes, Inc

Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.

Kelly Solomon, Global Chief Marketing Officer, KIND

Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective 

Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.

Paul Yau, CEO, Union Square Travel Agency: A Cannabis Store

 partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.

David discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.

David Spreckman, Executive VP, Head of Marketing, Verano

Ishan discusses the growing demand for cannabis & CBD audience insights, 

Ishan discusses growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media. 

Ishan Bhaumik, Global Vice President, GfK

Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.


Podcast: Drew Stein, Co-Founder & CEO, Audigent | Fyllo

Mike Tyson

Drew Stein, Co-Founder & CEO, Audigent

Jeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturn. 


Podcast: Jeff Culliton, President, The Adcom Group | Fyllo

Jeff Culliton, President, The Adcom Group

Karen discusses the inspiration behind the brand, tackling product innovation and balancing investment behind DTC and retail growth strategies. 


Podcast: Karen Schmidt, CMO, Schmidt Brothers | Fyllo

Karen Schmidt, CMO, Schmidt Brothers

Ric discusses his iconic wrestling career and his path to becoming a cannabis legend. 

Watch the full video interview on YouTube

Ric discusses his iconic wrestling career and his path to becoming a cannabis legend.

Podcast: Ric Flair, "Nature Boy" | Fyllo

Ric Flair, "Nature Boy"

Carolina and Benjamin Mitchell discuss their backgrounds in chemistry and law to create cannabis sleep products backed by science.


Podcast: Carolina Vazquez Mitchell & Benjamin Mitchell, Founders, Ciencia Labs | Fyllo

Carolina Vazquez Mitchell & Benjamin Mitchell, Founders, Ciencia Labs

Anna discusses her work with the Etheridge Foundation and the Last Prisoner Project and her involvement with the NFL grant for cannabis research at the University of California San Diego.

Podcast: Anna Symonds, Cannabis Advocate & Educator, The Etheridge Foundation | Fyllo

Anna Symonds, Cannabis Advocate & Educator, The Etheridge Foundation

Larry and Melanie discuss the launch of their new book and how "runners high" is providing CPG marketers with an interesting opportunity for growth.

Podcast: Larry Smith & Melanie Abrams, Authors, The Joy Cannabis | Fyllo

Larry Smith & Melanie Abrams, Authors, The Joy Cannabis

Sarah discusses trends shaping cannabis industry growth, MJBizCon 2022 and the return of Arcview's investor summits this month in NYC.

Podcast: Sarah Falvo, Managing Director of Business Development, Arcview Consulting | Fyllo

Sarah Falvo, Managing Director of Business Development, Arcview Consulting

Noah discusses the launch of his new book "How We Roll" and the intersection of cannabis and culture.

Podcast: Noah Rubin, Author, How We Roll | Fyllo

Noah Rubin, Author, How We Roll

Tim Conder, President, Blackbird

Cody discusses recent funding for Healing Maps, why he decided to start a career in cannabis investment and the future of psychedelic-assisted therapies.

Podcast: Cody Shandraw, Managing Partner, Ambria Capital & Phyto Partners | Fyllo

Cody Shandraw, Managing Partner, Ambria Capital & Phyto Partners

Lindsay and Simeon discuss investing in the psychedelic space, the developing ecosystem around the emerging industry and how cannabis has helped pave the way to its widespread adoption.

Podcast: Lindsay Hoover & Simeon Schnapper, Managing Partners, JLS Fund | Fyllo

Lindsay Hoover & Simeon Schnapper , Managing Partners, JLS Fund

Laurie discusses the rise of the fractional CMO and the maturity of marketing in the industry.

Podcast: Laurie Parfitt, CEO, LKP Impact Consulting | Fyllo

Laurie Parfitt, CEO, LKP Impact Consulting

Ben discusses making crypto more easily accessible and keeping pace with growing crypto regulation.

Podcast: Ben Weiss, CEO, CoinFlip | Fyllo

Ben Weiss, CEO, CoinFlip

Chris discusses building cannabis and alcohol delivery services, creating seamless customer shopping experiences and Emjay's recent feature on Jimmy Kimmel.

Podcast: Chris Vaughn, Co-Founder & CEO, Emjay | Fyllo

Chris Vaughn, Co-Founder & CEO, Emjay

David discusses creating meaningful cannabis brands and his new book.

Podcast: David Paleschuck, Founder & CEO, Branding Bud Consulting Group | Fyllo

David Paleschuck, Founder & CEO, Branding Bud Consulting Group

Harrison discusses taking cannabis to the mainstream and how psychedelics are following in its footsteps.

Podcast: Harrison Wise, President, Wise Collective | Fyllo

Harrison Wise, President, Wise Collective

Shavo discusses his music career, how his passion for creating new cannabis genetics started in Amsterdam 20 years ago and building brands from the ground up.

Podcast: Shavo Odadjian, Founder, 22Red | Fyllo

Shavo Odadjian, Founder, 22Red

Alissa discusses navigating compliance roadblocks in cannabis and the power of ancillary businesses in the industry.

Podcast: Alissa Lipson Jubelirer, Co-Founder, CannaMatch | Fyllo

Alissa Lipson Jubelirer, Co-Founder, CannaMatch

Chris discusses building a DTC CBD brand and optimizing a cannabis influencer marketing strategy.

Podcast: Chris Roth, Founder & CEO, Highline Wellness | Fyllo

Chris Roth, Founder & CEO, Highline Wellness

Julianna discusses how she got her start in her MMA career and the path to becoming a world champion.

Podcast: Julianna Peña, UFC World Champion | Fyllo

Julianna Peña, UFC World Champion

Paul discusses evolving the most iconic rolling paper brand portfolio in the world and adapting to the growing cannabis demand.

Podcast: Paul Marobella, President & Chief Marketing Officer, Republic Brands | Fyllo

Paul Marobella, President & Chief Marketing Officer, Republic Brands

David and James discuss compliance in cannabis event production and exciting event plans for 2022.

Podcast: David Tran & James Zachodni, Co-Founders, Farechild | Fyllo

David Tran & James Zachodni, Co-Founders, Farechild

Dean and Michael discuss navigating the saturated California cannabis market, becoming the #1 rated brand on Proper and the value of their experience in Hollywood.

Podcast: Dean Hollander & Michael Backes, Co-Founders, Perfect | Fyllo

Dean Hollander & Michael Backes, Co-Founders, Perfect

Cathy discusses fixing the digital payments system in cannabis and the limitations of the SAFE Banking Act.

Podcast: Cathy Corby Iannuzzelli, Co-Founder and Chief Payments Officer, KindTap | Fyllo

Cathy Corby Iannuzzelli, Co-Founder and Chief Payments Officer, KindTap

Courtney discusses the art of building cannabis brands and opening the country’s first cannabis cafe.

Podcast: Courtney Zalewski, Chief Brand Officer, Embarc | Fyllo

Courtney Zalewski, Chief Brand Officer, Embarc

George discusses creating impactful cannabis industry events for brands and retailers, New York as the next epicenter of cannabis and what's in store for future events.

Podcast: George Jage, Co-founder & CEO, MJ Unpacked | Fyllo

George Jage, Co-founder & CEO, MJ Unpacked

Brett discusses prepping for recreational launch in New York, meeting rising consumer cannabis retail expectations and PharmaCann's plans to go public.

Podcast: Brett Novey, CEO, PharmaCann | Fyllo

Brett Novey, CEO, PharmaCann

Gary discusses his background in pharma and biotech, his experience writing cannabis policy for state and local governments and recent decriminalization in Texas.

Podcast: Gary Seelhorst, Senior VP, National Compliance and Government Affairs Officer | Fyllo

Gary Seelhorst, Senior VP, National Compliance and Government Affairs Officer

Warren discusses his career as a mixologist and infusing his passion for cocktails with cannabis.

Podcast: Warren Bobrow, CEO, KLAUS | Fyllo

Warren Bobrow, CEO, KLAUS

Trent discusses growing Jushi's footprint through M&A, leading the charge with retail and the future of cannabis.

Podcast: Trent Woloveck, Chief Commercial Director, Jushi | Fyllo

Trent Woloveck, Chief Commercial Director, Jushi

Bryan discusses donating 100% of profits to study how cannabis can help treat issues facing vets and changing the minds of big bureaucracies when it comes to legal cannabis.

Podcast: Bryan Buckley, President & CEO, HVGC | Fyllo

Bryan Buckley, President & CEO, HVGC

Nathan, Jake and Tony discuss their journey from friends to founders and building a board of strategic advisors to help enter the competitive cannabis beverage market with a standout brand.

Podcast: Nathan Johnson, Jake Wall, Tony Sananikone, Founders, Maison Bloom | Fyllo

Nathan Johnson, Jake Wall, Tony Sananikone, Founders, Maison Bloom

Lauren discusses creating elevated cannabis retail cannabis experiences with in-store art exhibits and opening a consumption lounge in Los Angeles just before 420. 

Podcast: Lauren Fontein, Founder & Chief Compliance Officer, The Artist Tree | Fyllo

Lauren, it's so great to have you on the show. Thanks for coming on.

Tell us more about The Artist Tree and its mission?

So, co-founders and I have all been in the cannabis industry for a long time. I got into it in 2009 and some of my partners started opening dispensaries in 2006. They were in the medical dispensary world and I'm also an attorney so I was doing a lot of licensing work for dispensaries and I had a manufacturing edibles business back in the day so in 2018 we all joined forces to form The Artist Tree. 

Our idea with The Artist Tree was to come up with something that was really innovative and unique and was an elevated experience within the retail space because in LA the cannabis retail space is pretty saturated and so there are hundreds of stores.

So you know it's not like some of the other markets where we were going to be new and different just by virtue of being a dispensary and so we wanted to create this new brand and specifically to highlight local artists and we thought that there was this great natural synergy between art and cannabis because cannabis has been a source of inspiration for artists throughout history and because people use cannabis as a way to enhance their own perception of the arts. 

The Artist Tree was formed for the purpose of applying for a consumption lounge license. The city of West Hollywood was licensing consumption lounges which is something that no other Southern California city was doing at the time and they wanted a business model that was unique and really tailored to the values of the city of West Hollywood which is a very creative place.

So with all of that in mind, we came up with this brand where we would have artwork on our walls and design our stores to look like art galleries, and then most importantly, we allow artists to display in the space and we give them 100% of the sale proceeds. So we function as this venue for artists and we get a lot of exposure for them through our customers and we also help them to sell a lot of their artwork.

That's so awesome, I love it. It's something I haven't seen before and it's fascinating. You're also helping so many people while at the same time having all this beauty in your dispensaries. 

Yeah I mean one of the great things about it has been that the stores are really dynamic and eye-catching because we have artwork on the wall and we switch it out about every three months with new exhibits and so it really just adds to the customer experience when they come into this space because they're surrounded by artwork. You know it's bright, colorful and beautiful and it really adds to their enjoyment when they're shopping.

I did read about the fact that you change out a lot of the artists and you bring a lot of attention to social justice issues. Have there been any artists or exhibits that you’ve been the most excited about or proud of?

Yeah, so one that comes to mind just off the top of my head is when we did the exhibit with Gabe Gault who is a black LA-based artist that did a lot of portrait work. When the George Floyd protests were happening in the Spring of 2020, Gabe took over our entire West Hollywood space with his art and it was all prominent minority historical figures. And it was really powerful because he actually has these very large size pieces so they were you know, very much statement pieces but they were also reflecting this really diverse set of important figures of today and the past. So that was a really breathtaking exhibit and I think you know a real statement for the store and it also helped us raise funds. We did a charity fundraising effort through that as well, so we were able to donate funds to the Black Lives Matter movement.

Last spring we did a really interesting exhibit with some Asian American artists around the time when there was a lot of attention being given to some racially motivated violence against Asian Americans in the US and so we wanted to honor the artists in our community that were part of that demographic and so that was really powerful. 

I really do love the mission and what you guys are doing. Can you talk to us about opening your cannabis consumption lounge in LA just before 420 this year?

It was kind of crazy to open it right before 420 and you know that wasn't necessarily our original plan to make it so close to 420 because that holiday is kind of its own beast and always just a crazy day for retail stores.

But so it went that we launched it right before 420 which meant that we had a big party at the lounge and it actually was really exciting and a super fun day and we had a lot of performers come in the space with a lot of brand activations and it was really cool to see people's reactions to the lounge. 

My main goal with the lounge is to make it a community destination. So not just a one-off place where it's gimmicky or kind of like a touristy spot where you come and smoke and eat and leave but a place where there's a lot going on and a place that promotes local artists. 

So for 420, the show that we put on actually had different seatings and we had a drag brunch in the morning and then we had a variety show throughout the day with musicians and a magician and other types of performers, and then just last week we've been starting weekly Thursday night comedy shows in the space and then we're also starting to host wellness classes. 

The lounge actually has two floors and one floor is kind of the main lounge area where it looks like a restaurant-style place and there's table service and then the third floor is our studio space and so that is a flexible area where we can host classes. We just started yoga and sound bath events and during the 420 party we had artists up there doing live painting and we'll also have painting classes and other types of events on that third floor. So we're trying to do a lot, but things that are thoughtful and that make sense in conjunction with the culture of cannabis consumption.

Do you offer food in the consumption lounge?

Yeah, so we have food in conjunction with kitchen 24 which is a very close restaurant to us so we don't have an on-site kitchen as there are rules around having to separate any non-cannabis sales from cannabis product sales, so that means if you're a licensed cannabis business you cannot actually sell things like food or beverages unless they're edibles and so you have to kind of do these workarounds. For us, the best option was to have a partner restaurant but, they're very close which means they have essentially expedited delivery to the space so you can order food and it gets to us within 20 to 25 minutes and while you wait, you know you can consume your cannabis products and hang out. So it's been working really well for us as a partnership. 

How do you keep up with the ever-changing complex regulations in cannabis?

It's hard. I'm an attorney so I do a lot of our licensing work. That's the not-fun part of my job. The fun part is the arts programming. Laws are constantly changing and every city has its own set of laws. So the requirements in West Hollywood might be different and are different from what we have to do in our Oxnard store that's coming up or in the Fresno store or even in our Los Angeles stores. And so you know someone has to be constantly monitoring any updates to the regulations, combing through all of the requirements to make sure we're meeting them whether it's little things like having the right signs up in the store or you know the types of products we can sell and any packaging rules we have to follow. So I do that in conjunction with some of the other people on my team.

When we're applying for new licenses – that's another whole beast because we have to become experts in the rules and regulations of different municipalities. So there's just a lot there to make sure that we're fully compliant but we are really serious about that so we do spend a lot of time and resources on the legal aspect of the business. I used to an attorney at a law firm before this. So I mean this is much isn't much better. So I'm glad to at least be doing this type of law and not something else.

I mean you guys have been doing this for a long time so I'm sure you've seen just an entire world around you shift over the last decade?

Yes, definitely so much has changed and what seems like not such a long time span. So you know when I first got into it, it was very much a mom-and-pop style industry where there were all of these different dispensaries. There weren't chains or brands. People owned their spots and they had you know, unbranded flower and big jars and you could just pick a strain and buy it.

Now you know you go into a shop and it looks like this high-end retail place where you have beautiful packaging and everything is precisely dosed and you know the flower is prepacked and it's a completely different experience, which has opened up the market to you know a much broader consumer base because the stores are places where you can come in and feel welcome and feel comfortable. Even if you're not someone that's been a cannabis consumer for a long time whereas before I think that a lot of people were intimidated to go into a dispensary because they weren't necessarily the most welcoming places or the most beautiful places and people didn't know how to get a medical recommendation. But now it's just this other aspect of mainstream culture – at least here in California. 

Lauren, really appreciate you coming on the show.

Thanks, yeah, it's good to be here I mean it's fun to see things change and evolve and I feel lucky to be part of that whole process. The exciting part about this industry is that nothing ever stays the same and so there's always something new and exciting happening.

Awesome. Well, we'll keep an eye on you and all the incredible things happening at The Artist Tree. Thanks so much. 

Lauren Fontein, Founder & Chief Compliance Officer, The Artist Tree

Steve discusses the growing pet CBD market and its changing regulations.

Podcast: Steve Smith, President & Co-Founder, Pet Releaf | Fyllo

Steve Smith, President & Co-Founder, Pet Releaf

Valda discusses her role as CMO of the largest MSO and her experience expanding the brand and product portfolio.

Podcast: Valda Coryat, CMO, Trulieve | Fyllo

Valda Coryat, CMO, Trulieve

Dani and Tina discuss the opening of cannabis lounges in Nevada and creating positive impact in the cannabis industry through community.

Podcast: Dani Baranowski & Tina Ulman, Co-Founders, Chamber of Cannabis | Fyllo

Dani Baranowski & Tina Ulman, Co-Founders, Chamber of Cannabis

Christine discusses her career transition from architect to cannabis entrepreneur, dominating the chocolate edible market and expanding into Nevada, Arizona and the East Coast.

Podcast: Christine Smith, CEO & Founder, Grön | Fyllo

Christine Smith, CEO & Founder, Grön

Jonathan Ghiz discusses discusses overcoming compliance barriers, operating in the Arizona delivery market and deploying a cannabis app. Listen to the episode, here.

Podcast: Jonathan Ghiz, CEO & Co-Founder, Supurb | Fyllo

Jonathan Ghiz, CEO & Co-Founder, Supurb

Steve discusses succeeding in the California market and 2022 Super Bowl ads.


Podcast: Steve Gutterman, CEO, Falcon Brands | Fyllo

Steve Gutterman, CEO, Falcon Brands

Whitney discusses her career transition from entertainment to cannabis and creating a dispensary for women of color with support from Jay Z and the Los Angeles social equity program.

Podcast: Whitney Beatty, CEO, Josephine and Billies | Fyllo

Whitney Beatty, CEO, Josephine and Billies

Alex discusses launching a company during college, leveraging on-demand delivery technology in the cannabis space, and the only cannabis subscription box.

Podcast: Alex Milligan, Founder & CMO, Nugg | Fyllo

Alex Milligan, Founder & CMO, Nugg

Kristina discusses creating the women-owned Latina-led design house, normalizing cannabis through art-inspired products and how to overcome the challenges often faced by women leaders in cannabis.

Podcast: Kristina Lopez Adduci, CEO & Founder, House of Puff | Fyllo

Kristina Lopez Adduci, CEO & Founder, House of Puff

Katrina discusses her traditional marketing background in the food, beverage and CPG industries and the value of women's leadership in cannabis.

Podcast: Katrina Yolen, CMO, Acreage Holdings | Fyllo

Katrina Yolen, CMO, Acreage Holdings

Christine discusses uplifting BIPOC and women-owned businesses and unlocking the power of women in cannabis.

Podcast: Christine De La Rosa, CEO & Co-Founder, The People's Ecosystem | Fyllo

Christine De La Rosa, CEO & Co-Founder, The People's Ecosystem

Bohb discusses launching the Mary Jones cannabis-infused drinks brand and partnerships with Mike Tyson, Julianna Peña and Devlin DeFrancesco.

Podcast: Bohb Blair, CMO, Jones Soda Co. | Fyllo

Bohb Blair, CMO, Jones Soda Co.

Meg, Crystal & Erik discuss expanding into new North East markets and overcoming digital advertising constraints in cannabis marketing.

Podcast: Meg Sanders, Crystal Childs, Erik Williams, Canna Provisions | Fyllo

Meg Sanders, Crystal Childs, Erik Williams, Canna Provisions

Chris discusses normalizing cannabis consumption with Weedmaps' recent Brock Ollie commercial and partnership with Kevin Durant's Thirty Five Ventures.

Podcast: Chris Beals, CEO, Weedmaps | Fyllo

Chris Beals, CEO, Weedmaps

Skip discusses legislation shaping the California market and Pacific Stone’s regenerative farming practices.

Podcast: Skip Motsenbocker, CEO, Pacific Stone | Fyllo

Skip Motsenbocker, CEO, Pacific Stone

George discusses preparing for the possibility of federal legalization and creating cannabis customer loyalty in California.

Podcast: George Allen, Chairman, Lowell Farms | Fyllo

George Allen, Chairman, Lowell Farms

Dustin and Lauren discuss creating a bodega-style cannabis shopping experience and bringing the cannabis concession model to life.

Podcast: Dustin Moore & Lauren Carpenter, Co-Founders, Embarc | Fyllo

Dustin Moore & Lauren Carpenter, Co-Founders, Embarc

Ronit discusses prepping for Black History Month and spearheading one of NYC's largest billboard campaigns featuring cannabis, hemp and minority-owned brands for the first time.