2020 was a big year for cannabis. Not only were cannabis businesses deemed essential in some states during the early days of the COVID-19 pandemic, five states also voted to legalize cannabis in the presidential election (four states for recreational; one for medical). The Democratic majority in the House of Representatives even passed a landmark bill decriminalizing cannabis.

The paper begins with a recap of a recent 2020 survey of 5,000 cannabis consumers in the US, from consumer research group MRI-Simmons, that revealed lots of relevant information about modern cannabis consumers today: who they are, what they think, what they want from life, and what they buy.

Download the whitepaper to learn:

  • Why now is the best time for big brands to embrace cannabis audiences as a new growth opportunity for 2021

  • What leaders from The Clorox Company and Omnicom Media Group think ambitious mainstream marketers should be doing to make the most out of this newly addressable audience

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