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REGULATORY SOLUTIONS

Research at the speed of regulation today

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The Fyllo Regulatory Database is the most comprehensive research platform for highly-regulated, high-growth industries.

Fyllo™ | Regulatory Solutions

Regulatory Solutions

Make more progressive connections

MARKETING SOLUTIONS

Crush your KPI’s,  online and offline

Reach, engage and retain more progressive consumers with high-impact omnichannel marketing powered by enterprise-grade data.

Fyllo™ | Marketing Solutions

Marketing Solutions

420 personas you need to know

In 2023, the typical 420 participant is anything but typical. These folks, indulging in cannabis and CBD, are nothing like what you'd expect. They come from all walks of life, united by their forward-thinking nature and influence. They're pioneers, trendsetters and people who enrich the lives of those around them. And that is truly what makes them extraordinary.

St Patrick’s Day cannabis sales: by the numbers

With the green festivities of St. Patrick's Day behind us, we witnessed a unique change in the winds of celebration. This year people embraced an even greener path - one that didn’t involve raising a pint, but instead, partaking in the uplifting embrace of cannabis. 

Leap and Fyllo uplevel the in-store experience

Learn how Leap is transforming the customer journey with interactive digital screens in store.

Fyllo CX Guide

In today’s economy, the need to innovate and create exceptional customer experiences is more important than ever. In this guide, we’ll show you how to win customers and drive revenue by offering standout CX and transform your in-store experience.

Fyllo CX Guide | Fyllo

The rising retail media wave with GfK’s Ishan Bhaumik 

Retail media is one of the biggest trends of 2023 so far. But what does it mean for marketers today and how can they capitalize on it from both a brand and performance perspective?

Kevin Moses

Director of Marketing, Verano

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Success story

Verano says "Yes" to brand advertising

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Learn how Fyllo helped Verano outperform on a programmatic ad campaign that drove a 3% lift in brand awareness.

Verano says "yes" to brand advertising 

Super Bowl cannabis sales: by the numbers

Cannabis markets nationwide saw promising sales trends over Super Bowl weekend with targeted marketing campaigns.

Future-proofing audience targeting strategies with Audigent’s Drew Stein

Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual

Jackie Guarini

Chief Marketing Officer, TYSON 2.0

Learn how Fyllo helped Tyson 2.0 reach 3.7 million impressions during a 5-day campaign flight.

Tyson 2.0 Wins in Vegas | Fyllo

Tyson 2.0 wins in Vegas

Fyllo Custom Audiences

Create a competitive edge with audiences that are fit-for-purpose and based on campaign strategies. Fyllo custom audiences enable you to find look-alikes, hone microsegments, improve ROAS or deliver specifically tailored messages.

Fyllo Custom Audiences | Fyllo

Long live the long tail

Unlock the power of long-tail media

Download the onesheet to learn more about Hypertail PMP™.

Unlock the power of long-tail media | Fyllo

Unlock the power of long-tail media 

CEO, Matterkind US & CEO, Kinesso North America

Sr. Director, North American Head of Media Activation & Investment, Bayer

Vice President, Marketing Accelerator, Pernod Ricard

The Fyllo Marketing Summit 2022

Fyllo hosted our inaugural Marketing Summit in Montauk, New York, bringing together over eighty marketing leaders from today’s biggest brands and agencies.

What recession? Gear up for holiday ad spending

With the holiday season right around the corner, now is the time for marketers to find targeting strategies that increase sales and decrease ad spend. 

What recession? Gear up for holiday ad spending 

How to keep your brand safe in a deluge of disinformation

Ads from major brands regularly appear on sites alongside false news and misinformation - and it continues to pose a real threat to brand reputation.

Reach the right voters to win big in the midterms

Here's how political audience targeting helps you reach hard-to-find voters when it matters most.

Fyllo Infused Political Audiences

To reach the right voters, you need to understand them. Target specific constituents and reach hard-to-find voters when it matters most. 

Fyllo Infused Political Audiences | Fyllo

Christi Lazar

Marketing Director, Blue Triton Brands

Poland Spring Wins in the Northeast

Poland Spring Wins in the Northeast With Fyllo Marketing Solutions | Fyllo

Cannabis makes everything better, including marketing

Marketing budgets are on the rise, but only when and where the team can deliver - and cannabis buyers can help you do that. 

What's next for cannabis in America?

Fyllo’s Chief Marketing Officer, Conrad Lisco, recently joined a MRI-Simmons webinar to discuss the results of their new 2022 National Cannabis Study data. Conrad was joined by Emily Paxhia, Managing Partner, Poseidon Asset Management to offer color on the data and to share their perspectives on the future of cannabis. 

What's next for cannabis in America? | Fyllo

Your cannabis loyalty program has an entourage effect too

Not all loyalty programs are created equal. Foster two-way customer relationships with a unified solution that blends multiple capabilities across channels.

Your cannabis loyalty program has an entourage effect too | Fyllo

2022: The most diverse 420 ever

2022 is turning out to be the year of the most distinct cannabis consumer ever. Leveraging progressive connections can help you to discover and target audiences who are more likely to buy your products quickly.

2022: The most diverse 420 ever | Fyllo

Leverage this 420 to build lifetime customer relationships

This 420, dispensaries are gearing up for a record high wave of traffic. There is no better time than now to add customers to your database and drive consumer loyalty.

Leverage this 420 to build lifetime customer relationships | Fyllo

IAB Brand Academy: Cannabis category growth and the untapped opportunity for advertisers

This IAB Brand Academy, led by Fyllo’s own Chief Commercial Officer Jeff Ragovin and Columbia Care’s Chief Growth Officer Jesse Channon, examines the proliferation of the cannabis industry and what it means for mainstream advertisers. 

Cannabis category growth and the untapped opportunity for advertisers | Fyllo

Cannabis category growth and the untapped opportunity for advertisers

Building a sustainable cannabis loyalty program 

Every cannabis loyalty program should have a simple and direct message: shop with us and you will be rewarded.

Building a sustainable cannabis loyalty program | Fyllo

Text messaging in a 10DLC era: What cannabis brands need to know

10DLC is the new standard in B2C text message communications. Here’s what cannabis brands and dispensaries need to know and how to avoid penalties.

Text messaging in a 10DLC era: What cannabis brands need to know | Fyllo

The evolving QSR category

Today's cannabis and CBD consumers are the ideal QSR audience: frequent and influential customers who enjoy eating out, on-the-go and at-home dining.

The evolving QSR category | Fyllo

Cannabis Consumer Insights: QSR

Cannabis and CBD consumers are large and highly influential audiences for restaurants. In the past 30 days, almost 90% of the 64 million cannabis and CBD consumers visited a restaurant. On top of their sheer numbers, cannabis consumers are more engaged and influential when it comes to eating out.

Cannabis Consumer Insights: QSR | Fyllo

Cannabis consumers fuel growth for adult beverage brands

Cannabis and CBD consumers who regularly drink adult beverages live active, social and connected lives. Read more about these consumers, including their interest, hobbies and lifestyles. 

Cannabis consumers fuel growth for adult beverage brands | Fyllo

Cannabis Consumer Insights: Adult Beverage

More than 42 million cannabis consumers enjoy beer, wine or liquors – both on-premise and at home. As a segment, they are more likely than the average consumer to be variety seekers, entertainers and influencers.

Cannabis Consumer Insights: Adult Beverage | Fyllo

Cannabis Consumer Insights: Pharma

For pharma brands, cannabis and CBD consumers are highly engaged and influential audiences – people actively participating in their health and well-being and sharing their knowledge with others. Download our onesheet to learn how cannabis and CBD consumers prioritize their health. 

Cannabis Consumer Insights: Pharma | Fyllo

Cannabis consumers are the most progressive health seekers

MRI-Simmons conducted a groundbreaking study on the health and wellness behavior of over 42 million mainstream cannabis consumers. The results offer surprising insights and opportunities for modern wellness and pharma marketers. 

Cannabis consumers are the most progressive health seekers | Fyllo

Targeting strategies to win back cannabis customers

With a little more focus devoted to a customer win-back strategy, your dispensary can build meaningful customer relationships that will pay off for years to come.

Targeting strategies to win back cannabis customers | Fyllo

Fyllo Audience Playbook

Explore hundreds  of Fyllo Infused Audience segments available for activation across leading DSPs, DMPs, ATV and Social platforms.

Fyllo Audience Playbook | Fyllo

Fyllo Infused Partner Audiences: PlaceIQ

Download the onesheet to learn more about Fyllo Infused Partner Audiences, better understand PlaceIQ audiences attributes, and view sample segments.

Fyllo Infused Partner Audiences: PlaceIQ | Fyllo

GOALS

APPROACH

RESULTS

Illinois dispensary drives 16K online pre-orders in two months

Find out how an Illinois dispensary turned to the leader in cannabis compliance to drive 140K site visitors and 16K online pre-orders.

Illinois dispensary drives 16K online pre-orders in two months | Fyllo

Who are today's cannabis consumers?

Gaining a new perspective on today’s cannabis and CBD consumers.

Who are today's cannabis consumers? | Fyllo

10DLC: The future of SMS marketing

10DLC is here, and the future of text message marketing is shifting towards compliance. Here’s why dispensaries benefit from the upgrade.

10DLC: The future of SMS marketing | Fyllo

Cannabis spending and the holidays: What to expect in 2021

The holidays are here, and cannabis spending is poised to be bigger than ever.

Cannabis spending and the holidays: What to expect in 2021 | Fyllo

10DLC: What is it and why does it matter for cannabis brands and dispensaries?

By building an integrated 10DLC messaging solution into our platform, we empower our clients to reach their customers in the safest way possible while taking a compliance-first approach.

10DLC: What is it and why does it matter for cannabis brands and dispensaries? | Fyllo

Leading QSR chain drives 50K visits in L.A.

A leading fast-casual restaurant chain tapped Fyllo to drive awareness and increase foot traffic to its California locations.

Entering a new era of cannabis advertising

This whitepaper explains how cannabis and CBD brands can execute mainstream advertising strategies to win customers and accelerate growth.

Entering a new era of cannabis advertising | Fyllo

Fyllo Infused Partner Audiences: Comscore

Download the onesheet to learn more about Fyllo Infused Partner Audiences, better understand ComScore audiences attributes, and view sample segments.

Fyllo Infused Partner Audiences: ComScore | Fyllo

CITYROW drives premium subscriptions through precise audience targeting

With the recent increase in home workouts, CITYROW executed a cross-screen activation driven by a range of audience segments found in the Fyllo Data Marketplace.

CITYROW Drives Subscriptions with Audience Targeting | Fyllo

Fyllo Infused Lifestyle Audiences: Wellness

14% more likely feel herbal supplements are effective. Download the onesheet to better understand Wellness audiences attributes and view sample segments.

Fyllo Infused Lifestyle Audiences: Wellness | Fyllo

Fyllo Infused Vertical Audiences: Pharma

26% are more likely to believe newer drugs are more effective. Download the onesheet to better understand Pharma audiences attributes and view sample segments.

Fyllo Infused Vertical Audiences: Pharma | Fyllo

Insurance company scores final quote conversions with Fyllo audiences

Insurance company looks to drive conversions with conventional data for their engagement ring policies. The campaign needed to reach people who were planning to become or currently engaged and drive them down the funnel to complete final quote conversions.

Insurance company scores final quote conversions with Fyllo audiences | Fyllo

Fast casual restaurant brand drives new growth with Fyllo Infused Audiences 

A leading fast casual brand catering sought new customers that fit their existing audience profile and shared distinct attributes known to drive growth & ROAS.

Fast Casual Brand Drives Growth with Audience Data | Fyllo

Leading CBD skincare brand drives its retail partnership

To meet their goal of awareness and sales, they had to find and engage shoppers with a high propensity to purchase CBD wellness products. Read more, here.

Leading CBD Skincare Brand Drives Retail Partnership | Fyllo

Public Goods accelerates sales with Fyllo Infused Audiences

Breaking into a competitive market is challenging, but Fyllo Audiences’ precision helped to mitigate media waste and discover net new in-market CBD consumers.

Public Goods Increases Sales with Infused Audiences | Fyllo

Cannabis ad dollars: From the sidelines to center stage

Over the coming five years, net sales of legal cannabis are also expected to swell to over $50B. This is a sector that publishers can’t afford to miss out on.

Cannabis Ad Dollars: From Sidelines to Center Stage | Fyllo

Fyllo Infused Vertical Audiences: Beauty

Did you know 33% are more likely to have had a pro makeover? Download the onesheet to better understand Beauty audiences attributes and view sample segments.

Fyllo Infused Vertical Audiences: Beauty | Fyllo

Launching a new product line to a new wave of customers

Known for its premium products, this traditional beauty brand added a full-spectrum CBD line with three new products including creams, balms and deodorants.

Launching a New Product Line to a New Wave of Customers | Fyllo

Fyllo Infused Vertical Audiences: Retail

27% are more likely to shop high end department stores. Download the onesheet to better understand Retail audiences attributes and view sample segments.

Fyllo Infused Vertical Audiences: Retail | Fyllo

Fyllo Infused Lifestyle Audiences: Entertaining

22% are more likely to relish showing off their home. Download the one sheet to better understand Entertaining audiences attributes and view sample segments.

Fyllo Infused Lifestyle Audiences: Entertaining | Fyllo

Fyllo Infused Lifestyle Audiences: Fitness

Did you know 25% are more likely to be crossfit lovers? Download the onesheet to better understand Fitness audiences attributes and view sample segments.

Fyllo Infused Lifestyle Audiences: Fitness | Fyllo

Fyllo Infused Lifestyle Audiences: Sports

Did you know 62% are more likely to spend $300+ on team apparel? Download the onesheet to better understand Sports audiences attributes & view sample segments.

Fyllo Infused Lifestyle Audiences: Sports | Fyllo

Fyllo Infused Vertical Audiences: Travel

Did you know 35% are more likely to stay in a luxury hotel? Download the onesheet to better understand Travel audiences attributes and view sample segments.

Resource Library

Resources to inspire new ideas and better performance

Fyllo CX Guide

Content Type

Solutions

420 personas you need to know

St Patrick’s Day cannabis sales: by the numbers

Leap and Fyllo uplevel the in-store experience

Fyllo CX Guide

The rising retail media wave with GfK’s Ishan Bhaumik

Verano says "yes" to brand advertising

Super Bowl cannabis sales: by the numbers

Future-proofing audience targeting strategies with Audigent’s Drew Stein

Tyson 2.0 wins in Vegas

Fyllo Custom Audiences