GOALS

Increase awareness of a new ready-to-drink format 

Drive engagement in key growth markets

Reach beyond existing customers to bring new audiences to the brand

APPROACH

Design and deploy new audience segments based on Fyllo Infused Audiences sharing interest and intent in relevant adult-beverage consumption.

RESULTS
40%

Advantage over lookalike audiences

4X

Previous quarter engagement benchmarks

500%

Lift in engagement

Finding new sources of growth

A large domestic beer brand worked with Fyllo to increase awareness and engagement for its new RTD format in major markets. By leveraging Fyllo Infused Audiences segments, the brand was able to reach beyond known website visitors and meet new, and more responsive, consumers.

Cannabis and CBD consumers over-index in high-value interests, attitudes and behaviors that create momentum for new brands and products in the beer, wine and spirits category.  They’re 25% more likely to be the first to try new products than the average US adult, and 4 in 10 enjoy multiple alcohol brands on a regular basis.

The campaign served identical rich media creative units to the first-party lookalikes and Fyllo Infused Audiences but garnered dramatically different results. The Fyllo Infused Audiences delivered a 40% advantage over benchmarks.

UP NEXT

CPG brand soars past add-to-cart benchmark with Fyllo Infused Audiences

Learn More

Grow faster with trust and confidence in compliance

Get weekly regulatory updates straight to your inbox