GOALS

Increase sales of fitness products and member subscriptions

Increase ROAS

Drive site traffic

APPROACH

Target CBD consumers interested in weightlifting, spinning, and crossfit

Re-engage site visitors

Deliver ads across premium inventory on multiple devices

RESULTS
$2

Revenue for $1 in ad spend

1.9M

Unique users reached

Connecting with audiences ready to buy

CITYROW is a boutique fitness studio offering workout plans that combine rowing intervals on row machines with dynamic sculpting exercises for the perfect cardio and strength training balance.

Capitalizing on the recent increase in at-home workouts, CITYROW executed a cross-screen activation driven by a range of audience segments found in the Fyllo Data Marketplace. These include CBD purchasers, healthy eaters, fitness enthusiasts and other qualified consumers.

For every dollar spent on advertising, Fyllo drove 2x that amount in revenue. And by activating Fyllo audiences, the campaign extended reach and increased awareness by almost 2 million unique users.

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