According to a new commissioned study conducted by Forrester Consulting among Marketing leaders in the US, nearly nine out of 10 respondents agreed that the more they know about their audiences’ behaviors, lifestyles and interests, the better they can deliver relevant experiences for them.
What’s more, over 75% are interested in cannabis consumer data to better understand and reach new and existing customers. They recognize that sustainable, long-term growth requires keeping pace with their customers’ interests, like cannabis, as they evolve over time. They’re also learning that this massive audience possesses ideal attributes for campaign activation up and down the funnel.
The final study and infographic below conclude that cannabis audience data is foundational, no longer a nice-to-have for marketers.