GOALS

Drive final quote conversions

APPROACH

Target users planning to become or currently engaged via Fyllo Infused Audiences - Engaged, In a Relationship and Newly Engaged

Push targets down the funnel to complete final quote conversions

RESULTS
1.7M

Impressions served

1,750+

View through & click through pixel fires

39

Final quote conversions

Driving conversions with conventional data for their engagement ring policies

The campaign needed to reach people who were planning to become or currently engaged and drive them down the funnel to complete final quote conversions.The plan called for segments that supplied more than just conventional engagement life stage data.

Cannabis and CBD consumers offered the ideal audience as they’re more likely to be planning to get engaged, in the market for personal property insurance or buying policies online than the general population. (Source: MRI-Simmons 2021)

+29% get engaged in the next 12 months

+14% plan on purchasing personal property insurance in the next 12 months

+10% obtained personal property insurance directly from a company’s website

-7% already have a floater policy for jewelry or furs

The company chose Fyllo Infused Audiences - Engaged, In a Relationship and Newly Engaged - as they take conventional life stage segments to the next level by enriching them with cannabis & CBD purchase data. These three segments helped drive targets down the funnel with 1.7M impressions served and 1,750+ view through & click through pixel fires culminating in 39 final quote conversions.

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