Build awareness of exclusive partnership with major beauty store
Drive online retail traffic
Grow e-commerce sales
Target consumers with an interest in CBD products or previous CBD purchase
Run cross-channel video and display across premium inventory
Measure brand lift through 3rd party partnerships and surveys
Lift in brand awareness among ages 35-44
Lift in purchase intent among ages 25-34
Engaging high-value audiences
A leading CBD skincare brand partnered with Fyllo to build awareness for their exclusive partnership with a national beauty retailer. To meet their goal of awareness and sales, they had to find and engage shoppers with a high propensity to purchase CBD wellness products.
By activating Fyllo Endemic and Infused Audiences, the campaign delivered video and display ads to known CBD and beauty/cosmetics purchasers across premium inventory and a range of devices. In addition, cross-channel formats highlighted the full range of skincare products, engaged consumers, and drove e-commerce sales.
Fyllo successfully delivered more than 8,000 visits to the landing page. In addition, the display remarketing placements generated 3 million impressions and CTR 270% over benchmarks.
The campaign drove significant brand lift and promotional recall among key consumer groups. For example, brand awareness among those A35-44 increased by 25% and purchase intent among those A25-35 increased by 11%.