Increase sales of fitness products and member subscriptions
Drive site traffic
Target CBD consumers interested in weightlifting, spinning, and crossfit
Re-engage site visitors
Deliver ads across premium inventory on multiple devices
Revenue for $1 in ad spend
Unique users reached
Connecting with audiences ready to buy
CITYROW is a boutique fitness studio offering workout plans that combine rowing intervals on row machines with dynamic sculpting exercises for the perfect cardio and strength training balance.
Capitalizing on the recent increase in at-home workouts, CITYROW executed a cross-screen activation driven by a range of audience segments found in the Fyllo Data Marketplace. These include CBD purchasers, healthy eaters, fitness enthusiasts and other qualified consumers.
For every dollar spent on advertising, Fyllo drove 2x that amount in revenue. And by activating Fyllo audiences, the campaign extended reach and increased awareness by almost 2 million unique users.