In response to new COVID social distancing and store capacity guidelines, one of the largest multi-state operators in the US needed new ways to drive pre-orders for in-store pickups at its dispensary locations in Illinois.

To achieve this goal, Fyllo focused campaign strategy on two core groups of consumers: people who had completed cannabis purchases at other dispensaries in Illinois and people who had likely visited out-of-state dispensaries but were residing in Illinois.

The campaign launched with digital display units targeting cannabis-endemic audience segments from Fyllo’s Data Marketplace with the most relevant attributes to achieve the campaign goals. Messaging was tailored to each audience, highlighting the benefits of convenience like pre-ordering for pick up and shorter wait times.

This approach drove more than 1,000 pick-up pre-orders across all Illinois locations. And according to mid-campaign analysis, 22% of these customers had never purchased from this MSO, indicating that the campaign drove a large incremental sales lift. The analyses also showed consistent ROAS improvement over the life of the campaign.