Goals

Scale the arrival of 1906 products in the AZ market at JARS dispensaries.

Approach

• Target qualified cannabis purchasers in AZ at scale with exclusive audience segments via standard display

• Conquest against key competitors with store locations in AZ

• Engage a key growth audience of OTC medicine consumers

• Leverage Fyllo’s exclusive purchase-based data and premium publisher inventory

JARS Cannabis wanted to execute a co-branded campaign to drive excitement, web traffic and sales for a new edible product line to the Arizona market utilizing standard display.

JARS cannabis wanted to target specific consumer profiles such as senior citizens, gamers, new parents and those with difficulty sleeping. To overcome “banner blindness” and overly broad reach that results in off-targeting, Fyllo created custom segments that aligned with those profiles, including:

• Canna-curious consumers

• THC consumers who seek relief from insomnia, back pain or anxiety

• Consumers associated with competitors
  

The campaign outperformed historical brand and campaign benchmarks and was successful in driving qualified audiences to the JARS site and generating conversions for under $1 (80% more efficient than the $5 benchmark).

Targeting against a precise audience enabled four different creative messages that drove strong results - and demonstrated the success of 1906 messaging in capturing the attention of a key growth audience in Arizona that are open to OTC medicine alternatives.

To learn more about Fyllo Infused Audiences, email sales@hellofyllo.com.