Illinois dispensary drives 16K online pre-orders in two months | Fyllo

Illinois dispensary drives 16K online pre-orders in two months

GOALS

Drive online pre-orders

Raise awareness of dispensary locations

Maintain a cost per conversion of less than $100

APPROACH

Target known cannabis consumers in Illinois

Deliver rich media ads with interactive map functionality

RESULTS
140K

Site visitors

16K

Online pre-orders

$13.62

Cost per conversion

Driving online pre-orders with rich media

A well-known national dispensary partnered with Fyllo to raise awareness of their Illinois dispensary locations and drive online pre-orders. The campaign scaled from supporting just one dispensary location to multiple in a matter of weeks, deploying a combination of interactive rich media and display tactics.

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Tapping into Fyllo Endemic and Infused Audiences, the campaign targeted purchase-based cannabis consumers in the Illinois market with interactive rich media ads that displayed the nearest dispensary location when clicked.

In just two months, the campaign generated over 140K site visitors, resulting in more than 235 pre-orders per day with an average order value of $80. After two successful quarters, the dispensary scaled media investment with Fyllo by 400% and continues to acquire net new customers in the booming Illinois market.

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