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Accelerate awareness of a new CBD product line
Drive online sales during launch
Extend current customer base
Use first-party data to reach existing customers
Identify endemic cannabis audiences with a high propensity to engage.
Leverage Infused Audiences from the Fyllo Data Marketplace
Combine lifestyle and retail visitation data to drive targeting
Increase in site traffic
Uniques during prospecting phase
Known for its premium products, this traditional beauty brand added a full-spectrum CBD line with three new products, including creams, balms and deodorants. Our mission: drive awareness and grow online sales for the new CBD line.
The launch strategy had two key components. First, leverage first-party data to reach existing customers and encourage them to try the new CBD line. Second, introduce the new CBD line to endemic cannabis customers. By tapping into the Fyllo Data Marketplace, the team created Fusion Audiences that combined purchase intent, natural and organic lifestyle and beauty retail visitation data.
By combining lifestyle and retail visitation data to drive targeting, the brand was able to accelerate penetration among new customers and increase unique website traffic by 14%.