Custom 10DLC messaging API enables customer service breakthrough for Cresco Labs

COMPANY

Cresco Labs is one of the largest vertically integrated multistate cannabis operators in the United States, with a mission to normalize and professionalize the cannabis industry. Employing a CPG approach, Cresco Labs is the largest wholesaler of branded cannabis products in the U.S.

GOALS

Scale transactional messaging across locations

Ensure consistent delivery at high volumes

Maintain 10DLC, TCPA and SHAFT compliance

Enable real-time reporting across MNOs

RESULTS

99.74%

Delivery rate across all major MNO’s

Challenge

Cresco Labs, one of the largest multi-state vertically integrated cannabis companies in North America, faced a daunting problem. Competitors were racing to embrace 10DLC messaging, which enables critical transactional messages about online ordering, curbside pick-up status and more — and Cresco Labs had to keep pace.

But as one of the largest large multistate, multi-brand operators, they faced unique challenges. Cresco Labs needed a solution that could not only handle everything from sign-up to the sending of SMS notifications, and manage opt-outs and unsubscribes, but far more.

Solution

As a strategic technology partner, Fyllo was uniquely able to custom-build a messaging API for Cresco Labs that met every requirement and seamlessly integrated into their existing technology and workflows.

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Results

Within the first two weeks of launch, Cresco achieved a 99.74% delivery rate across all major U.S. Mobile Network Operators.

"Fyllo enables us to seamlessly deliver the best-in-class, compliant customer service messaging our customers want everywhere we operate. Fyllo is laser-focused on doing whatever it takes to help us win."

Zach Marburger

CIO & Entrepreneur In Residence at Cresco Labs

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