GOALS

Expand into California, Missouri and Oklahoma

Increase market share in Arizona

Build brand loyalty

APPROACH

Capture new subscribers at dispensaries and events with acquisition tools

Personalize promotions for specific customer groups

Optimize campaigns at key intervals to maximize engagement

RESULTS
25%

Increase in new subscribers

Breaking into new markets

Timeless is a leading cannabis brand that provides consumers with innovative products that are efficient, safe and discreet to use.

Building on its success in Arizona, Timeless set its sights on California, Missouri and Oklahoma -- highly saturated markets with some entrenched competition. To quickly establish foundational customer bases, Timeless needed to introduce itself to the right customers with the right messages.

Timeless sponsored events in key markets using Fyllo’s subscriber acquisition software pre-loaded on tablets to capture attendee information and target them with location-based promotions.

Campaigns were optimized in real-time based on message engagement and revenue attribution. The result: Timeless increased their subscriber base by 25% in key markets.

"DataOwl has enabled us to target the right customers with the right promotions, helping us increase market share in Arizona and build momentum in new markets like California, Oklahoma and Missouri."

Rocky Huang

Founder and CEO, Timeless Refinery

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