Go beyond keywords to understand the true meaning of content, as well as the consumers who engage with it. Contextual Targeting can fine-tune affinity and reach in realtime to maximize precision and exceed ad campaign goals.
1 Billion +
Stable user profiles
2.5 Billion +
Pages scanned each month
Leverage words, phrases or URLs to accurately reach audiences without compromising accuracy or effectiveness.
Deliver ads based on content meaning and relevance
Minimize risks by avoiding personal data handling
Eliminate signal loss concerns from cookie deprecation
Uphold user privacy while placing ads effectively
Discover where your ideal audiences are—and where your competitors aren't—by harnessing long-tail media.
Prioritize relevance and capitalize on consumer affinity
Combat “ad blindness” by delivering more meaningful creative and messaging
Reach target audiences cost-effectively outside mainstream publications
Explore unique spaces where your competitors are absent or unable to reach
Enable your teams to leverage advanced semantic targeting and data-driven insights for enhanced campaign performance.
Enhance team collaboration with transparent segment creation
Customize parameters for goal-oriented contextual targets
Generate insights on your most valuable consumers
Define target audience, keywords, affinity and scale on-the-go
A global media agency needed to reach a specific niche audience - at scale - while keeping strict privacy and brand safety concerns in mind.
CTR*
Using semantic targeting technology, they identified the topics most relevant to the target audience and exceed CTR benchmarks.
* vs benchmark
CPC
With contextual targeting, they were able to reach the target audience at significantly lower CPC compared to the campaign average.
Audience Targeting
Pre-built and custom audiences tailored for a perfect fit
Contextual Audience Extension
Model segments of pages where your audience is most likely to be
Media Strategy & Planning
Align your brand with contexts and avoid conflicting content